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The Accounting Cycle

Which of the necessary job skills, do you feel you and is the strongest? As the book-mentioned engagement, perform the task of accounting cycle, to complete the work. For accounting workflow is circular, it has been referred to as the cycle: Enter the transaction, operates the transaction through the accounting cycle, close the book at the end of the accounting period, and then, all again for the next accounting period It will begin cycle.
The accounting cycle, the eight basic steps that can be seen in the following figure and has. These procedures are described in the following list.

Financial transactions, to start the process. The transaction, sales and product take-back to, including the payment of deposits or money of the purchase of goods, or company financial activity other involving the exchange of assets, establishment or payoff of debt or from, for business activities It can be, the owner of the company.

The transaction, to maintain the chronological order of the transaction of magazines, are listed in the appropriate journals. Journal, known as "book of original entry" is the first place where the transaction is being displayed. 


The transaction will be posted an effect on it accounts. Using these accounts, it is part of the general ledger, which you can find an overview of the accounting of all of the business.

Trial Balance
(It may be a month depending on the practices of businesses, quarter, or year) at the end of the accounting period, calculate the trial balance.

Unfortunately, many times of trial balance in your first calculation, it has shown that this is not in balance. In that case, you are looking for the error, the correction called tracking adjustment to the worksheet, you will make.
Adjustment also, taking into account the depreciation of assets, more accurately, to adjust the payment of one-time should be allocated on a monthly basis so as to coincide with the monthly income and monthly expenses (for example, insurance, etc.) It is made for. After you record the adjustment when you make, in order to confirm that the account is in balance, it takes the balance of another trial.

Adjustment of the journal
Your trial balance is, if you show the account after the necessary adjustments have been made to the account is in balance, please post the necessary corrections to the account that was affected. Trial balance process is complete, you do not need to adjust the entry of until all necessary corrections and adjustments are identified.

Financial statements
You are using a modified account balance, to prepare the balance sheet and income statement.

Close the book
You close the book for revenues and expenses, start again the whole cycle a zero balance in their account.
As a businessman, do you want to be able to measure quarter, month by year, quarter, your profit and loss of the month by the base of the year. For this purpose, income and expenses, you need to start with a zero balance at the beginning of each accounting period. In contrast to this, you will carry assets, liabilities, and on top of the capital account balances for each cycle.


Marketing Strategy

We will talk to someone about your business that you are involved in marketing each time. Conversation about your company to promote your business, it is an opportunity for increasing sales.

Marketing strategy, will help you to focus. It will concentrate on the ones that identify the various ways that you can talk to your customers, most sales are created.

It is for you to say it, who is the way to say it in order to make more sales, instructs you what to say. When you say it because the timing is important, it too, will tell you.

Marketing Strategy: goal
Purpose of your marketing you get, we will focus on how to increase sales by maintaining a customer.

In order to explain how to do this, experts in order to charge for them how much the best, how to take them to the market, we are talking about how to package your products and services.

Marketing strategy, you have to adjust your message, together with an effective marketing plan effectively so as to provide your sales and marketing activities, help to put the appropriate combination of marketing techniques in place You.

Marketing strategy: know your customers
Successful marketing strategy, your customers what they need, understand, will depend How to will be able to convince them to buy from you.

There is nothing that is better than knowledge. Experience and regular two-way communication, will tell you many things about your customer. However, market research of interest, will build a more detailed picture of customer segments with similar needs. Because it you do not waste time with people are not interested in your offer, it will help you understand how to make these people to target.

Where do your customers find out about your offer, for example - but, you also, I think there is a need to understand what your market is how to work? Your strategy, you must tell me how to measure in the face of the trend of new ones and competition you would expect in your market.

Marketing Strategy: we will make a plan
Marketing plan is I'll explain how to put your strategy into action. As if it Dakar through the ad, going to the network, to replace the show, direct marketing, and - but it sets the marketing budget and deadline, it is also, how I'm going to talk to your target customer It will tell.

The important thing, it is in time, I will tell you how to talk to your customers. To suit their buying cycle, the timing of your activities is to save money, sales and maximize.

Finally, plan your marketing will need to look to the future. It allows you to sell, you will need to outline the follow-up way of doing in order to develop your offer.

1.Allies and partners.
Marketing partnership has a number of advantages to push the marketing campaign. For starters when you collaborate with other people, you tend to deliver better content. On top of that, partnership marketing, look at the rapid success than created, it is inexpensive to expose your brand to a new audience.

For example, before eBay is acquisition, the stock, Internet access, and to change that the other prize, in exchange was working the town of Halfway, Oregon . Tactics, got a lot of attention because of the textbook rental company. There was another example the music of records entitled Converse when it partnered with Guitar Center rubber track.  Content, has been used to create a series of  You Tube video that focuses on the musicians.

2. Hug user has generated the content.
839 According to a survey of Millennials, they This represents 30% of the media time of the whole of them, in, only (print, radio, and the combined TV, has been comparable by all kinds of traditional media . You spend 5.4 hours 33%).  The content that is created by their fellow in the survey,  Millennials, UGC is, compared to other media, more than 20% of the impact of the purchase decision It is reported that it is.

You arethe customer personal story international breast cancer action campaign of Estee Lauder, that shared opinion exchange Sales forces Idea office, by giving them the tools to make your advertising, of Instagram The Nissan Versa Vid campaign covalently above it is possible to accomplish this, via Vine) or bodily fluids (Doritos roulette bags).

3. Collaboration with influencers.
Won a new audience, another way to extend the brand awareness is due to the collaboration of the top influencers in your industry. Top designers and mom bloggers of home improvement Lowe's permission, in order to take over the Instagram account of several days at a time. These influencers, it is possible to be able to share content inspirational, Lowe's was able to take advantage of new audience.

4. Customer resolve the problem.
As a mentioned the full on HubSpot, to offer you the solution, you're in business. You're a number of ways that customers can help to solve the problem, How create content. Comfortably Exclusive offer their lives. Correspondence of listening to them. Or create the app / tool.

As Orca Chevrolet did in Brazil, you will also be able to create a campaign. The company has partnered with a local towing company, and rescue the stranded drivers by arriving at the new Orca. Not only Chevrolet, but not save the day and it also has the opportunity to drive test car driver.

5. The customer is let's interact.
At least no matter how products and services you have to offer to other customers, you want your customers to interact with your company, or. AMC, for example, has created an online tool that has been allowed to you to Madman himself. American Express, with each other through the open forum, and connect the management of small and medium-sized enterprises to useful resources.

6.New channels and platforms experiment.
Please do not hesitate to try the new channels and platforms to promote your brand. Clare McDermott, the owner of the editor chief content officer magazine solo portfolio, as will be pointed out in the content marketing Institute, Four Seasons has introduced a pin. Pack. It will move the program in Pinterest. This, guests can be co-curated the itinerary of customers through a Pinterest board, industry was the first campaign.

7. Takes a bite out of Apple.
It Apple because brands have created all of the generation of life advocates deserve mainly special mention. Did you achieve this and how they are? Do iPod remember when it is introduced? Apple now, iconic strategy, empathy, involved a focus, they will pass if you use the silhouette of people to enjoy the iPod. It might be was not the best of MP3 players, but it has created a brand to recognized that helped dominate the market.

8. Have some fun.
The company, until you release the humorous YouTube video, you will not likely that you have heard of dollar shave club. The company continues to have its way with the shaving industry. Octopus Bell and old Spice are  Other examples of companies that have fun with their marketing campaign. But campaigns do not expect you is in action.

Caterpillar, by having a construction machine of game play 5 cat of Jenga, began the integration of this campaign.

9. Acquisition employees are involved.
Employees and your greatest champion and brand advocates. It's what happened with built-in IT campaign of Caterpillar. Video, tap to them motivation brand loyalty in order to share with friends and family video.

10. Be a little strange.
You do not always need it to play safe. Sometimes, it is considered out of the box, I want a little strange acquisition. For example, Glasgow, in order to help start a new radio station FM 96.3 of Scotland, the station was placed an empty guitar rack in town. Hook? . Each rack, and had to read symbols: Please one free air guitar it is perfectly matched brand it was unique - Do not have to play a little air guitar when you are listening to the radio?.

11. Do not forget the existing customers.
I If your business wants to grow, it will know that it is important to get a new customer. However, please do not forget the customers you already have. Belves Cooper, as was pointed out in the blog of the buffer, you can use the approach of upside-down funnel. This is, that they feel the customer as a member of the exclusive club, they give something special, they can contain it feel like a VIP.

12. Big data will customers to target.

Big data is supporting the retailerstarget specific customer now. Red Roof Inn is using the cancellation flight information to send a message to travelers of single-stranded. Pizza chain uses data to send the coupon to a customer to bad weather or power failure has occurred. In short, big data can be used to predict the buying habits. They can use this information before searching for your product or service, you can get in touch with consumers.


Scope of Accounting

Accounting is not a field of very broad scope and application. But only its use was confined to the world of business, it does not spread throughout the entire society and the environment. Now - day, social institutions and professional activities, whether commercial revenue, no financial transactions MUST be done. So they can record the transaction when that occurred, the need to find the final result of the need and duration after the expiration of the particular company for summarizing occurs. In addition, it also needs to communicate with the information on the interpretation of the right people. Accounting, has been used only will be able to solve this problem.

In the modern world, and accounting systems, as well, but is carried out in the business, as well as all institutions such as schools, a number of non-commercial organizations, universities, hospitals, club charity trust, also cooperative society etc. in the form of government and the local government municipalities, general medical professionals, Panchayat. This like practicing lawyers, certified public accountants, etc. also to several types of appropriate accounting methods. In fact, as a method of accounting that is used by all of the people involved in a series of financial transactions.

Range of the previous day of accounting, has received recently many changes. As it accounted for as a dynamic subject, scope and area of ​​business, has always been to keep pace with increased changes in changes in social economy. The results of the study, has come out as focused on the field in the new areas of application and principle accounting policies. National accounting, human resources, accounting accounting society, is an example of a new field of application of the accounting system.

Widely applicable accounting in the business field. Today, in the modern world, most people are engaged in the business sector, all employers, benefit, be in accordance with the generally accepted accounting principles (GAAP) for the financial condition of the loss and the operating company.

Government agency  
However, it keeps a record of all transactions in order to government agencies find a decent fund general location of, it does’t follow the generally accepted accounting principles (GAAP).

Non-governmental organization  
Non-governmental organizations and services, such as NGO such as, international NGO Red Cross, which plays an important role in nation-building, such as SOS is, also, I'm using accounting. Use accounting system in the organization of this so-called fund accounting.

Individuals also, it can economic activity is carried out bad. They also, you need to perform some form of appeal of financial and accounting information to the economic decision-making tool.

Accounting process  
Process, purpose, or by step, depending on the target, shows you how to run any particular project step. Accounting collects process has been identified as a process that performs a specific task of communicating financial information. By doing so, it is the collection of record data, classification, aggregation, follow some definite procedures such as reporting and finalization.

Accounting is located in the Arts 
Accounting art record, class interpretation and financial data is the final decision. Word 'art' says that the way to do something. It has that we answer some of the specific purpose, especially behavior of knowledge related to the creativity and skills. Accounting is applied, it is composed of a clear technology and application systematic way that requires the exact skills and expertise. So, it is the art depending on the nature of the accounting.

Accounting is not a means, is the end  
Accounting, in the communication of information to the user, will headline the same time as the financial condition of the results entity. The user, on the basis of the description, make decisions of their own. So, it can be said to be able to give a fair account of you is still the major individuals or organizations. Meanwhile, the main purpose can be identified to make decisions based on the information provided by the financial accounting. Therefore, accounting itself will help to identify by itself, it is not fair. So, accounting is the other end, it is I have said is itself not a purpose.

Accounting information and financial transactions  
After the accounting records and financial transactions of the same class day, to confirm the results in a certain period of time to be given to the user. So, from the beginning to the end, in all stages, accounting for financial information and deals. Alexa is only a matter of financial subjects. This is the rank of non-monetary ratio of non-financial is not available.

Accounting information system  
Accounting, been identified as a repository of information, it will be characterized. As a service function, to collect the communication of financial information of the process, and from any entity. Knowledge of the discipline has been evolved from the need to meet the financial information needed by the group have different interests.

The first step is to identify the financial character of events and transactions. With the help of receipts and accountants bill, it will be able to identify these transactions.

And not in terms of money, it recorded the transaction in accounting books by the number of surface. So, after you identify the event or transaction, it must be changed or described in terms of money. Most of the trading is happening in terms of just money. However, for some reason, in terms of amount, the transaction had to be changed in terms of money.

After the size of the identification and transactions, you need to record this or one of its sub-sector, is referred to as a journal.

The next group or class of transactions. Transaction of the same nature, it can be record a single. For example, paid rent, you can record in another book called ledger. Ledger in a separate account, account of rent, electricity account, payroll account, account of payment, for each item, such as writing the fees paid during the year to come under the payment account  in the heading of such account It is open. This enables the business to find the total remuneration paid to a few months or a few years in order to develop a payment that was spent between a few months or a few years.

After you attach a class different from the account, you will have a good amount of data available to you. It is in order to understand the financial business of your own, it is difficult to look at all of the head position. It is for the sake of simplicity, accountants, summarizes all of the data on the intake of the income statement. By writing all of the cost to one side and the opposite result. The difference between total revenue and expenditure of the profit and loss of business. Other forms to represent the financial condition by placing the assets and liabilities in the table known as the balance sheet. From the balance sheet, we will be able to understand the financial condition of the business. Overview of all transactions, the income statement balance sheet that has been recorded in the journal and ledger.

The use of static execution for such tools, the ratio is to analyze the output image such as a percentage, it can be interpreted. This analysis will be able to report to stakeholders is easy to understand without going through the thousands of entries that were made in magazines and ledger. Auditor checks / audit reports, it can be used to create an account. Generally accredited certification to

Donation, do the audit work and reporting. The report, by an administrator or owner, or business bank, make a decision by stakeholders such as the tax authorities is very convenient